One cold, dark January morning, TBWA's Paris office brightened my day with a fantastic brief for MacDonalds. 
The Happy Meal's billboard campaign image they tasked me with creating was to visually demonstrate the undisputed fact that a happy meal box is more exciting to a young child than an entire room full of toys that they already own (such a statement may seem a little heavy on the marketing hyperbole, but as a parent myself, I can confirm it's validity ). So I was excited to bring their concept to life using Cinema 4D and a pinch of Marvelous Designer.


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