One cold, dark January morning, TBWA's Paris office brightened my day with a fantastic brief for MacDonalds.
The Happy Meal's billboard campaign image they tasked me with creating was to visually demonstrate the undisputed fact that a happy meal box is more exciting to a young child than an entire room full of toys that they already own (such a statement may seem a little heavy on the marketing hyperbole, but as a parent myself, I can confirm it's validity ). So I was excited to bring their concept to life using Cinema 4D and a pinch of Marvelous Designer.
![](https://cdn.myportfolio.com/7f35aba5-8e0d-4c11-bbe1-26de92b61ef4/c76c3403-b74e-42b3-bf42-805b8b3627ad_rw_1920.jpg?h=321a6cfd008c603d9ace9d0e51570d7d)
![](https://cdn.myportfolio.com/7f35aba5-8e0d-4c11-bbe1-26de92b61ef4/9a148847-3231-4d4c-b15c-c571cdf76679_rw_1920.jpg?h=90e84e8fe8e8d69a9074d711e8f24137)
![](https://cdn.myportfolio.com/7f35aba5-8e0d-4c11-bbe1-26de92b61ef4/3de9ff3a-7b19-4b52-b4fb-e23b072c1e4d_rw_1920.jpg?h=7fc0235d7a3bd40aea403fa52da1ca6d)
![](https://cdn.myportfolio.com/7f35aba5-8e0d-4c11-bbe1-26de92b61ef4/ef74a8de-3ca2-454b-8c26-ce1a642fe2cf_rw_3840.jpg?h=9b14ff6f784b465eafa0d7261628617a)