Acer's global marketing team commissioned me to create a piece for their ‘Concept Do’ series, as well as an accompanying BTS video, to promote their new series of high-end performance machines aimed at creative professionals. The only stipulation of the brief was that the final piece should be centred around a D and reference a word beginning with D.
I chose DIVE as I'm never happier then when I'm on or near a tropical coral reef. However, There aren't many coral reefs for reference on the south coast of England, so I was mostly inspired by vague recollections of 80's 90's stop motion animations combined with kitsch, UV reflective fish tank decorations.
