Acer's global marketing team commissioned me to create a piece for their ‘Concept Do’ series, as well as an accompanying BTS video, to promote their new series of high-end performance machines aimed at creative professionals. The only stipulation of the brief was that the final piece should be centred around a D and reference a word beginning with D.
I chose DIVE as I'm never happier then when I'm on or near a tropical coral reef. However, There aren't many coral reefs for reference on the south coast of England, so I was mostly inspired by vague recollections of 80's 90's stop motion animations combined with kitsch, UV reflective fish tank decorations.
![](https://cdn.myportfolio.com/7f35aba5-8e0d-4c11-bbe1-26de92b61ef4/9f39166a-00cf-4d5c-9485-5fdb97acec9d_rw_1920.jpg?h=bae75472a83077114d778db0771cf27b)
![](https://cdn.myportfolio.com/7f35aba5-8e0d-4c11-bbe1-26de92b61ef4/03b7be8a-b95c-4c13-873c-dc8afd40e6da_rw_1920.jpg?h=6f408377da9a9189431ad60f12e2e502)